The Effects Of Advertising On A Good And A Bad Way Essay

There are various ways in which an organisation can promote its product. Some of them include: personal selling, publicity, advertising and sales promotion. Advertising is one of the most popular methods of product promotion. It is a non-personal communication to current and prospective customers to inform, persuade or convince them to purchase a product. â€Å"It has been favoured by most producers due to its low cost per contact and its ability to influence customers and increase market share† (Marks and Kamins 267). Many organisations have benefited to a great extent in building a brand using advertising. Critics have also pointed out the evils of advertising and have argued that it has more negative effects than its advantages. This essay will discuss and analyse how advertisement affects people in a good and a bad way. â€Å"Advertising has its benefits to the society. In the current era, it has served a major role mostly as a way of educating the public† (Egendorf 324). There are other advantages that accrue to the society when organisations undertake advertising. Some of the benefits of advertising are as discussed. First, advertising is a source of information. Consumers require different goods and services in order to satisfy their needs. To obtain these products, they need information on the right quality, quantity, source and location of the products that they require. â€Å"One of the major roles of advertising in modern society has been to inform the consumer about anShow MoreRelatedEffect Of Advertising On Society Essay1728 Words   |  7 PagesTalking about advertising, on the one hand, it is good for its functions, displays, etc.; on the other hand, sometimes it is too good to be true, the way they bring the messages to the consumers which state â€Å"the number one †¦Ã¢â‚¬ . What truly are the miscommunications and how do the viewers react to different types of stimulation among those, are there negative or positive results? 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